A collective effort at the foot of the Matterhorn: 650 kg of waste collected

On July 11, 2025, we wrote a beautiful chapter of sustainability together with so many incredible people at the foot of the Matterhorn.
In just one day, 100 volunteers and 5 different organizations worked side by side to collect 650 kg of waste, giving dignity and beauty back to this iconic place.
This extraordinary day was part of a tour organized by the Summit Foundation, which every year mobilizes volunteers and associations to care for the mountains, reminding us how fragile alpine ecosystems are and how important our contribution can be.
A special thanks goes to Cervino Ski Paradise, who invited us to join them for this key event. For us, it was much more than just a clean-up: it was the closing of the circle, after having participated last winter as a sponsor of the Cervinia stop of the Snowboard Cross World Cup.
Because the mountains are not just a backdrop for sports events: they are a shared home to protect, every day.
Thank you to everyone who was there, and to those who will join us next time.
Let’s keep going, one bag at a time.