Sustainable Marketing is based on the ethical principle of the fair distribution of the planet's resources between present and future populations, which involves all company functions and becomes a strategic choice for business and communication management.
As Seth Godin, one of the greatest marketers of all time, says, “…marketing is no longer just a question of what you can produce, but of the story you can tell.”
UN SACCO PULITO offers a social communication project based on the credibility, reliability and concreteness of the activities carried out by its Ambassadors. The value of this project does not only consist in the content creation activity, but also in the immediate, measurable and scalable impact of the project.